Session 1: Introduction to Digital Concepts

Welcome to a new semester and our first class for I.T. in Marketing here at HKU SPACE !

Since this is our first class, we discussed the learning objectives for the course and our timetable. Important technology and digital marketing concepts such as the Internet, the Web, cloud computing, mobile platforms, search engines and social networking were introduced in our lecture.

The learning materials for this class can be downloaded via the links below:

  1. Unit Outline
  2. Lecture Note
  3. Tutorial
  4. Tutorial Answers

Related Links:

  1. Colours of Life Online Video Campaign by Dulux 
  2. DayDayCook
  3. Lee Kum Kee (web site)
  4. Lee Kum Kee (Facebook)

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