Session 6: Email Marketing

Visit MailChimp’s “Forever Free” Plan and click on the following features:

  • A/B Split Testing
  • Facebook Integration
  • Social Sharing
  • Reports

Answer the following questions:

  1. What is the benefit of using A/B split testing ? Which parts of the email maybe tested ?
  2. What does Facebook Integration and Social Sharing do ?
  3. What are some of the metrics that are shown in the email campaign report ?
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