Session 7: Digital Marketing with Facebook (IKEA Hong Kong)

With the Facebook app ‘Made Better by You’ , created by ad agency Ogilvy & Mather Hong Kong, IKEA Hong Kong now lets customers customize one of five classic pieces—LACK (side table), TARVE (chest of 6 drawers), BILLY (bookcase), DOTTEVIK (shade), KARLSTAD (two-seat sofa), and INGOLF (chair)—with their own designs.

Users can also save the furniture piece they customized under their preferred moniker, on IKEA Hong Kong’s Facebook page, and post it on their wall.

Questions:

What do you think are IKEA’s objectives in this marketing campaign ?

Evaluate the effectiveness of using social networking to accomplish its objectives.

Reference: DesignTaxi

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