Session 8: Mobile Marketing – Augmented Reality

DistrictNerds has just released a free iPhone app called ‘IKEA Now & Furnish’ which lets users see how the furniture items from IKEA’s catalog would look like in their homes before they buy the item.

The app features the 3D models of various IKEA furniture pieces. Augmented reality is used to let users take a photo of the 3D furniture model within the real space around them, to see if the furniture’s style and size fits in with the surroundings. The app also lets users get more information about the product.

The app only features 70 pieces of furniture as of the time of writing but the company will be adding more furniture pieces soon. If interested, you can download the app from iTunes. You can read the app’s FAQ, too.

IKEA Mobile

IKEA Mobile

Image Source: iTunes

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