Read the case study which will also be handed out to you in class.
Watch the video below which demonstrates Toys “R” Us Hong Kong’s mobile marketing tactics:
Answer the following questions:
- Who is the target audience for the mobile app ?
- What other channels (both online and offline) were used to promote the mobile app ?
- What are some of the “fun” and “rewarding” experiences customers can have while using the app ?
- What other digital marketing channels does the mobile app integrate with ?
- How does Toys “R” Us’s mobile app help support its CRM objectives ?