I am Jenny Lim, an adjunct lecturer at HKU SPACE. This blog serves as an additional learning and feedback resource for our I.T. in Marketing class (September 2012 term).
Our course objectives are:
- Understand how to apply digital media and information technology in business, particularly in marketing;
- Survey a wide array of digital marketing communication channels including search engine marketing, email marketing, social media, mobile marketing, online analytics and other digital methods used to achieve marketing goals;
- Gain hands-on experience in using databases, the Internet and the World Wide Web to accomplish specific business objectives;